Industry Hookups


All great ideas start somewhere. Every advertising style and format first began with one brave company saying “Screw it, let’s try something new”.

If you have an idea that pushes the boundaries or explores new grounds, 40/40 is the Gold Coast creative agency that can bring your vision to life. We’ve never shied away from walking along the edge of what’s conventional – probably a side effect of having a crazy team of Gen Y’ers.

In our view, traditions should never get in the way of discovering new ways to market an awesome business. As long as the approach we use for your advertising is fun, fresh and successful, it’s all good in our books!


Well, that’s the thing – there are no limitations on what we’re willing to try for your company. We aren’t strangers to the wild side; in fact, we’re regulars. And in today’s world of short attention spans, we have no doubt this is a positive quality. Advertising saturation means it’s more important than ever to find new and exciting ways to stand out from the crowd, and this is a specialty of ours.

Want to catch some serious attention with guerrilla marketing? We’re keen for that. Want to pull an epic publicity stunt to get people talking? Sounds good to us! What about hosting a wicked branded event? Let’s do it!

You get the idea, right? We’re down for pretty much anything you can come up with. So never hesitate to drop us a line and challenge our imaginations with your ideas.


If your marketing plans are a little wacky or totally wild, we are the Gold Coast creative agency for you. Put your brand in our hands and you can trust that we’ll get it the attention it deserves – one way or another.

It all starts with a chat about what you’ve already got in mind. Call us on (07) 55 006 731 if the idea is only just forming and we’ll set up a good time to break it down. Or if you have some details figured out already, feel free to jump to the chase and use our project planner. Let’s venture into foreign territory together real soon.

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The 40/40 Approach

The first step to any successful collaboration is getting to know each other. We aim to learn what the heart of your business is, and the message you want us to carry to the people. We'll sit down and swap stories about business principles, brand vision and most importantly – your product/service, as we build a picture of how we can best approach your project. By learning about you we will gain a valuable insight into your target audience and how we can help them to better identify with your brand.

We know that you'll walk away from your first sit down with us excited to see what comes next.

  • Initial meeting
  • Get to know you, your business and vision
  • Gain insight into your target audience
  • Discuss our approach and process
  • Clarify your brief requirements
  • Information gathering

They say too many chefs in the kitchen can spoil the broth. We disagree. Maybe it's because we have an arsenal of master chefs from all corners of the culinary world that is creative design. For us, creative development is our chance for our collective minds to help others realise the full potential of your business.

Chances are, you've already got great product. We aim to tug that string in everyone's mind that makes them want to see what the fuss is about. We'll flesh out the best path we can take to realise that goal, and through our network of artists and designers, will begin to craft the platform to further elevate your business.

  • Project scoping
  • Initial creative brainstorm
  • Flesh out our plan of attack
  • Design/campaign concepts
  • Timeframe expectations
  • Launch opportunities

Once we've truly got a vision for your project, we'll throw back to the studio where our resident nerds/wizards/designers/boffins will shape the ideas formed in creative development. We connect your business with people through all forms of multi-media and art, so it's a collaborative effort whenever we take on a project.

We have a heavily armed web and graphic design department that is at the heart of our business, and key to our success. No matter the design brief, our work has the hallmarks of a veteran team that strives to make anything possible. Our client list is testament to the quality of our work, and we endeavor to make each project better than the last.

We know that you'll walk away from your first sit down with us excited to see what comes next.

  • Design brief finalised
  • Schedule into studio

We trust that all of our works will match up to your highest expectations, but we don't expect you to take our word for it. So of course, yours will be the first set of eyes outside of our offices to view your completed work. At this point we have, in our opinion, completed your project to the highest standards possible and it is ready for launch. You will be able to test the functionality of your project, down to the finest details and update us as to any changes you think may be necessary. The brains trust will make any required changes or updates, and finally it will be time to unveil your project to the world.

  • Client concept reviews
  • Content proofing
  • User experience testing
  • Functionality testing
  • Changes and alterations
  • Final approval to launch

When the day comes to unveil our work to the world, we are fully equipped to make a splash in any manner of mediums. As our website showcases, we are all about the culture. We can co-ordinate a launch of any level from a simple website launch, through to coordinating all your social media outlets and even launch parties. Not content with providing you with a solid product, we can provide ongoing support too.

  • Live to market!
  • Client feedback
  • Discuss what's next

Clients Working With Us

  • Super Cheap Auto
  • V8 Supercars
  • BCF - Boating, Camping & Fishing
  • Ugg Australia
  • Harbour Town Shopping Centre
  • Uber Australia
Ready To Get Started?

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