Brand Identity


Your brand mark or logo is useful for a lot more than just visual engagement. A great brand will represent your product or service, your people, your culture, and – most of all – your vision. Whether we’re branding Gold Coast local stores or national enterprises, the 40/40 team knows how to create an image that perfectly reflects the heart and soul of a company.


To create a memorable logo design for your business, we learn what the core of your company is and what messages you want us to carry to your audience. We'll sit down and swap stories about business principles, brand vision, and – most importantly – your product/service as we research and develop a strategy for how we can best approach your project.

Our creative process allows us to get to know you, your business, and the market we are appealing to. This then lets you better understand why we decided to use particular colours and design features, while also enabling us to demonstrate how your branding can be used in the future. By learning about you and your business, we will gain a valuable insight into your target audience and how we can help them better identify with your brand.


Our brand identity service isn’t just for budding businesses; existing companies can also take advantage of our talented team to breathe new life into their brands. By infusing your current brand with contemporary design elements, 40/40 Creative can help your business connect with today’s audience. Like a phoenix being reborn from the ashes, your brand will carry all the experience of its past life, yet its fresh and revitalised look will see it soaring confidently into the modern world.


When you entrust us with your business’s branding, we go far beyond designing your logo. At 40/40 Creative, we assist with every aspect of developing a strong brand. Through consultation, our marketing managers can help you incorporate your brand persona into social media channels, digital content, printed marketing materials, and a variety of other applications. We’re also keen to lend a hand well before the actual designing starts; let us take care of research and development for you.


When it comes to branding, Gold Coast, Brisbane, Sydney and Melbourne companies can depend on 40/40 Creative to deliver impeccable designs and fantastic results. Let’s grab a coffee or chat on the phone about your business’s branding goals. Contact us here or hit us up on (07) 55 006 731.

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The 40/40 Approach

The first step to any successful collaboration is getting to know each other. We aim to learn what the heart of your business is, and the message you want us to carry to the people. We'll sit down and swap stories about business principles, brand vision and most importantly – your product/service, as we build a picture of how we can best approach your project. By learning about you we will gain a valuable insight into your target audience and how we can help them to better identify with your brand.

We know that you'll walk away from your first sit down with us excited to see what comes next.

  • Initial meeting
  • Get to know you, your business and vision
  • Gain insight into your target audience
  • Discuss our approach and process
  • Clarify your brief requirements
  • Information gathering

They say too many chefs in the kitchen can spoil the broth. We disagree. Maybe it's because we have an arsenal of master chefs from all corners of the culinary world that is creative design. For us, creative development is our chance for our collective minds to help others realise the full potential of your business.

Chances are, you've already got great product. We aim to tug that string in everyone's mind that makes them want to see what the fuss is about. We'll flesh out the best path we can take to realise that goal, and through our network of artists and designers, will begin to craft the platform to further elevate your business.

  • Project scoping
  • Initial creative brainstorm
  • Flesh out our plan of attack
  • Design/campaign concepts
  • Timeframe expectations
  • Launch opportunities

Once we've truly got a vision for your project, we'll throw back to the studio where our resident nerds/wizards/designers/boffins will shape the ideas formed in creative development. We connect your business with people through all forms of multi-media and art, so it's a collaborative effort whenever we take on a project.

We have a heavily armed web and graphic design department that is at the heart of our business, and key to our success. No matter the design brief, our work has the hallmarks of a veteran team that strives to make anything possible. Our client list is testament to the quality of our work, and we endeavor to make each project better than the last.

We know that you'll walk away from your first sit down with us excited to see what comes next.

  • Design brief finalised
  • Schedule into studio

We trust that all of our works will match up to your highest expectations, but we don't expect you to take our word for it. So of course, yours will be the first set of eyes outside of our offices to view your completed work. At this point we have, in our opinion, completed your project to the highest standards possible and it is ready for launch. You will be able to test the functionality of your project, down to the finest details and update us as to any changes you think may be necessary. The brains trust will make any required changes or updates, and finally it will be time to unveil your project to the world.

  • Client concept reviews
  • Content proofing
  • User experience testing
  • Functionality testing
  • Changes and alterations
  • Final approval to launch

When the day comes to unveil our work to the world, we are fully equipped to make a splash in any manner of mediums. As our website showcases, we are all about the culture. We can co-ordinate a launch of any level from a simple website launch, through to coordinating all your social media outlets and even launch parties. Not content with providing you with a solid product, we can provide ongoing support too.

  • Live to market!
  • Client feedback
  • Discuss what's next

Clients Working With Us

  • Super Cheap Auto
  • V8 Supercars
  • BCF - Boating, Camping & Fishing
  • Ugg Australia
  • Harbour Town Shopping Centre
  • Uber Australia
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