UBER FOR BUSINESS
Identity & Campaign
As Uber launched its new ride management program for business travel, we were tasked to develop a new brand identity for Uber For Business to help connect with companies, both big and small.
After establishing the extensive style guide for this new brand, we helped roll out a national media spend with a primary focus on Sydney and Melbourne markets which included a mix of digital, press, large scale billboards and premium direct mail.

Brand Identity
& Styling
& Styling


Safe, affordable,
reliable, global.
Pattern & Colour

C69 M54 Y0 K0
R88 G121 B218
#5879da
R88 G121 B218
#5879da
C69 M54 Y0 K0
R88 G121 B218
#4f6cc0
R88 G121 B218
#4f6cc0

C69 M54 Y0 K0
R88 G121 B218
#5879da
R88 G121 B218
#5879da
C69 M54 Y0 K0
R88 G121 B218
#5879da
R88 G121 B218
#5879da

C69 M54 Y0 K0
R88 G121 B218
#5879da
R88 G121 B218
#5879da
C69 M54 Y0 K0
R88 G121 B218
#5879da
R88 G121 B218
#5879da
The power of
Layering

Campaign Media
Usage
Usage
Billboards & Outdoor

Print & Media

Digital Advertising

General Brand
Stationary
Stationary
Information Booklet

Direct Mail Kit

Rider & Driver Mail Outs

Project Credits
- Creative DirectorBrandon Els
- Lead DesignerJazz Mansell
- Project ManagerNic Nichols