Drinkwise is
Responsible Drinking
Uber X DrinkWise
Campaign Strategy & Production
Comprising of three 30-second advertisements, the Be A Friend campaign is a partnership between Uber and alcohol industry body, DrinkWise, encouraging young people to look out for their mates when having a drink.
As part of this campaign Uber and DrinkWise gave away $1million in ride discounts to get punters home safe.
It was our job to deliver this message with a light-hearted and relatable twist - enjoy.
Even the emails
Got a taste
Got a taste
Project Credits
- Creative DirectorNic Nichols
- Strategy & ConceptTy Kudla / Nic Nichols
- IllustratorBrandon Els
- Art DirectorYakub Erogul
- PhotographyHarley Spick
- Sound DesignJarsonic