Uber X DrinkWise

Campaign Strategy & Production

Comprising of three 30-second advertisements, the Be A Friend campaign is a partnership between Uber and alcohol industry body, DrinkWise, encouraging young people to look out for their mates when having a drink.

As part of this campaign Uber and DrinkWise gave away $1million in ride discounts to get punters home safe.

It was our job to deliver this message with a light-hearted and relatable twist - enjoy.

Drinkwise is
Responsible Drinking
Even the emails
Got a taste

Project Credits

Creative DirectorNic Nichols
Strategy & ConceptTy Kudla / Nic Nichols
IllustratorBrandon Els
Art DirectorYakub Erogul
PhotographyHarley Spick
Sound DesignJarsonic